I actually slowly realized that by putting … if I have to position myself as a film maker or if I have to
reach my audience, I really have to package my films.
I believe, because all of us are actually living in a world full of materialistic temptation ‒ everything is
so beautiful ‒, for a normal person, especially for film media, if you want to ask them to click a
YouTube link, you have to get a very eye-catching photo. Or you have to print some very eyecatching
materials ‒ paper or printouts ‒ in order to draw the attention. Because this world is already
full of different information.
How to get their attention if you believe your film is good and has a strong message, is first how they
first see the presentation ‒ which is the beauty of it.
So, I think this is very very important to me. So, I consciously want to make beautiful pictures in
order to make sure my image can be conveyed to my audience. This is why I think presentation is
very important. Now, we as audience are experiencing a lot of different presentations from small
mobile devices and this is also what I teach my students. I tell them, „I am living between ’small
screen‘ and ‚big screen'“. But the student now is very much into the small screen. With the influences
of the technology, people have different types of interpretation. For example, 50 years ago, nobody
would have understood a Whatsapp messenger. Or even 20 years ago, nobody would have
understood the presentation of a text messenger on screen. My grandmother will probably be
shocked to see why there are subtitles and then there is typewritten work on the screen besides. But
now, most of the audience already understand it. So, this is our job as artists or filmmakers. When we
want to present social media or mobile messaging. How do you present it in an innovative or in a
creative way that impresses people?